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customer segmentation

См. также в других словарях:

  • customer segmentation — UK US noun [U] ► MARKETING the process of dividing a company’s customers into groups of similar types, in order to plan how to sell to each type more effectively: »to perform a customer segmentation analysis …   Financial and business terms

  • Customer Demand Planning — (CDP) is a business planning process, that enables sales teams (and customers) to develop demand forecasts as input to service planning processes, production, inventory planning and revenue planning.[1] Contents 1 Definition of CDP 1.1… …   Wikipedia

  • Customer Data Integration — (CDI) is the combination of the technology, processes and services needed to create and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business lines, and enterprises typically… …   Wikipedia

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… …   Wikipedia

  • Customer data integration — For other meanings, see CDI (disambiguation). In data processing, customer data integration (CDI) combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a… …   Wikipedia

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • segmentation — segment seg‧ment 2 [segˈment] verb [transitive] MARKETING to divide a large group of people into smaller groups of people of a similar age or with similar incomes, interests etc, so that products that are most suitable for each group can be sold… …   Financial and business terms

  • Customer advocacy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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